July 25, 2008

AdNotes: Billboard in a not-so-expected place

Posted in Musings tagged , , , , , at 9:46 am by myrlinn

Good idea, this, turning the spaces between ATM kiosks into a giant billboard, like at this busy cluster of ATMs at IMM Jurong East. And this particular one is done tastefully, using a fashion concept and simple copy to give a classier look to the place.

Not too sure how effective it is from a marketing point of view, since it’s almost like wallpaper (and thus people may not really notice it). But from a more general communication point of view, I like it. Presents a professional, modern image for the bank.

ATM Kiosk at IMM Jurong East

ATM Kiosk at IMM Jurong East

But… ever get the uncomfortable feeling that one day every surface might be covered with advertising???

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